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Jung Hee Choi

Power California

Jung Hee Choi is a plotter, schemer and a dreamer for social justice. For over 20 years, she has been designing and leading strategies that help organizations win campaigns, change narratives and lift community voices. From 2006-2014, Jung Hee was the communications director and chief architect of the communications program and strategies at Community Coalition in South Los Angeles. Jung Hee joined Power California's team in 2018 as the senior communications director, and is now the Deputy Director overseeing strategies and campaigns to build power of young people, shift narrative and advance policies that will transform California to a more just and equitable state for all. Jung Hee has also been actively involved with ReFrame as a mentor, senior advisor and now as member of the advisory board since 2015. Borrowing a saying from her daughter, she "thanks the goddesses" for being able to work for social change the last two decades while raising a family. She lives in Los Angeles with her husband and two children, whom she hopes will help lead the next generation of social justice schemers and dreamers.

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