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Building Narrative Power to Win

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Using Powerful Technology to Understand Narratives Across Society in Real Time

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Advancing Narratives

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Lighting The Way To Justice, Liberation, Healing and Freedom For All People and the Earth

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A woman laughing and a man speakingA woman laughing and a man speaking

Building Narrative Power to Win

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A woman teaching from a whiteboard and a man in conversation with another manA woman teaching from a whiteboard and a man in conversation with another man

Investing In People and Networks

Strategists, Creatives, Leaders and Dreamers

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Using Powerful Technology to Understand Narratives Across Society in Real Time

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Advancing Narratives

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Lighting The Way To Justice, Liberation, Healing and Freedom For All People and the Earth

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April 30, 2021

THe Rona Report 2.0: “It’s Still the Economy, Stupid!”

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Rona Report 2.0 explores narrative trends, content, messages and stories around the economy, jobs and workers under Covid-19

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Defanging Disinformation: 6 Action Steps Nonprofits Can Take

January 26, 2021

Disinformation has become more effective at generating chaos and seeding doubt in reality. As part of our work with the Disinformation Defense League, ReFrame and This is Signals have committed to sharing lessons learned with the field and action steps on how to slow the spread of disinformation.

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A person placing a ballot into a clear collection box.

We Came To Win: Reflections on Narrative Power in the 2020 Election

November 13, 2020

How key strategists built narrative power in 2020 during a global pandemic, the rise of the largest demonstrations for racial justice in US history, the highest rate of voter turnout and a significant defeat of Trumpism at the polls.

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