Reflecting on The Great Transition – 2025 Predictions Townhall

The power of multigenerational and regional narratives, intersectionality, and digital strategy will help us shape just futures.

On January 23, 2025, over 200 organizers, communicators and strategists joined ReFrame for our 2025 Narrative Predictions Townhall to discuss The Great Transition. We explored enduring narratives and emergent story trends and reflected on current social, political and cultural upheavals in play in the current narrative landscape. Our annual narrative predictions help you make sense of the changing social and political conditions likely to unfold in the new year while providing critical insights for crafting communications and organizing strategies. We highlighted three strategists who shared their experiences of making practical use of the predictions—seeding just narratives, uprooting harmful ones and scenario planning.

We focused on building narratives that connect generations, regions and identities and discussed tactics to adapt to the ever-shifting digital landscape. These themes came alive through real-world insights shared by our featured leaders including:

What Comes Next? We’re excited to offer opportunities to collectively strategize with these in-person offerings:

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