On January 23, 2025, over 200 organizers, communicators and strategists joined ReFrame for our 2025 Narrative Predictions Townhall to discuss The Great Transition. We explored enduring narratives and emergent story trends and reflected on current social, political and cultural upheavals in play in the current narrative landscape. Our annual narrative predictions help you make sense of the changing social and political conditions likely to unfold in the new year while providing critical insights for crafting communications and organizing strategies. We highlighted three strategists who shared their experiences of making practical use of the predictions—seeding just narratives, uprooting harmful ones and scenario planning.
We focused on building narratives that connect generations, regions and identities and discussed tactics to adapt to the ever-shifting digital landscape. These themes came alive through real-world insights shared by our featured leaders including:
- Lola Vinson, Chief of Strategy at Every Texan, illustrated how equity-focused storytelling reshapes Texas's public narratives.
- Imani Foster, Communications Lead at 482Forward, showed how local stories can ripple outward to influence national stories and conversations about governance.
- Abigail Stahl, Director of Narrative Strategies at Groundwork Collaborative, emphasized the need for cohesive economic narratives to combat misinformation.
What Comes Next? We’re excited to offer opportunities to collectively strategize with these in-person offerings:
- Applications for the Narrative Power Summit are due Sunday, February 2nd. The Narrative Power Summit (NPS), co-hosted by RadComms and ReFrame, is a transformative convening for social justice communicators and movement workers. This year’s NPS will be in New Orleans, Louisiana!
- The ReFrame Academy is back in Atlanta from June 23rd to the 27th. The Academy is designed to equip organizers, communicators, culture workers and narrative strategists with the tools to harness narrative power. Information on how to apply is coming soon, so make sure you and your comrades are subscribed for updates.
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