THe Rona Report 2.0: “It’s Still the Economy, Stupid!”

Rona Report 2.0 explores narrative trends, content, messages and stories around the economy, jobs and workers under Covid-19

This May Day we’re releasing Rona Report 2.0, a comparative narrative analysis of the inaugural Rona Report we released a year ago where we explored narrative trends, content, messages and stories around the economy, jobs and workers under COVID-19.

Read the full report here!

In an era of pandemic exacerbated by climate chaos and state violence, the ongoing and often unseen collective trauma is still palpable one year since the latest coronavirus made itself known. COVID-19 has uprooted our reality, and at the same time, offers us a chance to reimagine what our world can look like if we adopt values of care, interdependence, and social solidarity.

We believe the moment is ripe to continue reshaping narratives to imbue new meaning that projects and creates the world we want for the next seven generations.

We are all witnessing firsthand how the pandemic is cracking open narratives about the economy and workers in new ways. Over the last year, we developed and iterated upon our analysis from the first report revisiting the narrative landscape at the intersection of the pandemic, the economy and workers.

During that time we saw an enormous response of the collective care we so desperately needed all across the country —  mutual aid and grassroots mobilizations to get friends, family and neighbors the help they needed, a summer of uprisings where millions of people demanded the end to hyper militarized racist policing, and an election that was won by the sweat equity of Black, Latinx, and Indigenous organizers in battleground states.

At the same time, we saw the opposition respond in earnest through widespread voter suppression and intimidation tactics and a riot at the Capitol, which was born out of authoritarian policies and inhumane actions propagated by the right wing over the last four years. Within this context, chaos agents and unwitting participants have pumped an exorbitant amount of racialized and gendered misinformation and disinformation into the media ecosystem, further destabilizing public discourse. Indeed, we are living in difficult yet transformative times.

The Rona Report: One Year On identifies dominant, emerging and enduring narratives that have shaped the landscape between May 2020 and April 2021. Within this iteration of the Rona Report, you will find in-depth narrative insights and trends as they relate to the economy and workers. You’ll also find key narrative networks and influencers, narrative threats (including the ever present strains of disinformation and misinformation), narrative openings and concrete action steps to mitigate the risks we are to face.

Read the full download on narrative openings, threats, and actions here!

For many of us, the pre-pandemic ‘normal’  was a crisis in and of itself.

The Trump administration’s inaction had a devastating effect on all of us, especially those of us who live at the intersections of being poor and working class, trans and queer, incarcerated and undocumented, disabled and at the throws of white supremacy and nationalism. This state sanctioned, criminal negligence resulted in the deaths of hundreds of thousands of our friends, family, neighbors, and members of our global community.

As we move from red bar graphs highlighting the waves of sickness and death across the United States to the race for herd immunity under a new administration, many of us hold the deep desire to be free of the pandemic and restabilize our lives, and the narrative landscape reflects this desire and the shift in our attitudes about the economy, jobs, and workers over the last year.

COVID-19 has created a dynamic narrative space.

There is a robust set of narrative openings to leverage the current moment and shift narratives around COVID-19 and beyond.

Read more about how we identified these opportunities in the full report!

In the coming weeks, we’ll bring you opportunities to connect with us on the narrative research and action steps from Rona Report 2.0 and share more about how to get connected to our exciting project, Signals In The Noise!

If you haven’t already, make sure you sign up to our mailing list here so you don’t miss a thing.
Can’t wait to get in touch with us? Give us a shout!

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