It began with whispers in the shadows of internet chat rooms and forums of alternative tech. Someone known simply as “Q” began dropping cryptic messages, claiming a deep state cabal of Satan worshiping pedophiles ran the government, institutions, and Hollywood. This was the start to a web of intrigue and blatant falsehoods, what we now know as QAnon.
Like wildfire, this series of conspiracy theories spread, captivating minds with its elaborate narratives of government distrust and a battle between good and evil. As the tendrils of QAnon crept deeper into society, it promises belonging and reinventing the meaning of truth.
For the past 18 months, we have researched the ways networks of QAnon contort the truth to create a new QAnon-based reality. Our groundbreaking new report, Down the Rabbit Hole: Demystifying QAnon Narratives and Networks sheds light on the intricate webs of the following networks: Anti-vaccine, Vaccine Skeptical, Wellness, Fitness and Politicians & Candidates. ReFrame, alongside Women’s March and Political Research Associates, embarked on this journey to unravel the connections between QAnon and Q adjacent networks, their values, narratives, and the disinformation that surrounds it all. Our report delves deep into a world where things aren’t what they seem, transcending racial, gender and class boundaries, where perception and reality collide.
In an era where misinformation and conspiracy theories thrive, it's imperative to understand the terrain so we can organize our communities to be better equipped to fight for a democratic future rooted in justice, equity, and liberation. By critically examining the values, messages, and narratives that emerge from these networks, we hope to encourage a nuanced understanding of their impact on our communities and shifting societal expectations of governance and democracy as a whole.
Down the Rabbit Hole: Demystifying QAnon Narratives and Networks serves as a call to reaffirm the meaning of democracy and community in an increasingly complex world. We invite you to explore the findings firsthand by accessing the full report here.
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