We are excited to launch our second annual Narrative Predictions!
Our devoted team of researchers and strategists spent hundreds of hours actively tracking the ripples that continue to emerge from the effects of the 2020 election, the 2022 Midterms, the pink wave in Latin America, as well as pop culture and the latest memes – all of which led us to our narrative predictions for 2023.
Catalyzing Ripples lays out the narrative themes, evolving story trends and emerging opportunities and risks that can serve as a guide in the year ahead. ReFrame's annual Narrative Predictions report explores: the tension between narratives about American identity and personal identity; the ongoing erosion of trust in institutions and a lack of certainty about the future; narratives about precarity and safety; and the type of experiences we are dreaming about in our communities and our lives. If 2022 was the year to envision our collective future, 2023 could be the year we put those dreams into action.
This year's predictions and insights aim to support our communities in building narrative power in service of liberation and justice. We hope it will be an excellent accompaniment to your strategy for 2023.
Read or listen to the full report here.
P.S.: Also, don’t forget to register and join us on Thursday, January 26 at 7PM ET | 4PM PT for our 2023 Narrative Predictions Town Hall, where you will meet and hear from our team of researchers about how we came to these predictions and leave with a deeper understanding of the narrative landscape ahead of us.
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